JetpackGG Branding & Marketing

Twitch streamer and Youtube creator branding and social media marketing for JetpackGG. An iterated project over the course of several years from concept to creation including a custom logo, color choice, overall identity for online presence.

Year
2017

Client
JetpackGG

A banner for a Twitch streamer named JetpackGG. It features a blue circular logo with a rocket and gaming icon, social media icons for Instagram, Twitter, Facebook, TikTok, and YouTube, and the Twitch URL twitch.tv/jetpackgg on a black textured background.

The JetpackGG was a passion project of mine for several years, and has slowly evolved into a new brand since. Though the identity of JetpackGG has been sunsetted, I believe I created an effective brand which allowed my skills to grow to the level they are today. With this brand, I was the director for it all: personality, colors, style, and messaging.

With the early iterations of the brand as SurpriseJetpack, it was to be a separated identity from my personal brand. However, as I continued with it, Jetpack became my personal brand for content creation and gaming. Many people in the industry and communities I participated in knew me as Jetpack. I understood that there was a lot of value in shortening the name & from attaching myself more to it. I developed a digital figure for social media and videos/livestreams and changed to JetpackGG.

A digital graphic promoting JetpackGG, a content creator and Twitch streamer, with details about her social media followers, collaboration opportunities, and contact email. The graphic features a cartoon character with blue hair, glasses, bunny ears, and a light blue top, set against a blue background with black abstract lines.
A digital graphic promoting a YouTube channel called Jetpack GG, featuring a cartoon character with blue hair, bunny ears, glasses, and a blue shirt. The graphic lists channel achievements and benefits, including subscribers, uploads, watch hours, views, and unlockable features, with bright blue and black background elements.
A promotional graphic for a live gaming stream featuring the video game Destiny 2. The background has a cyber-style grid design with bold text that says "LIVE NOW." There is an image of a character from the game, a futuristic armored warrior holding a weapon, along with the Destiny 2 logo in a blue circle.
An anime-style character with teal hair, glasses, bunny ears, and a black top, set against a background with the repeating word 'TIL' in white on a light blue background.
Anime-style character with blue hair, glasses, and bunny ears, smiling and laughing with eyes closed against a swirling blue background.
Anime-style person with glasses and wavy hair, eyes closed, blowing out a cloud of cartoon ghost-shaped smoke in a blurry indoor setting.

The final version of the brand is a fun, confident, and empowering identity for myself. The bold, sans-serif font in contrast to the curved background patterns allows viewers to be drawn into an entertaining, open community. The colors chosen allowed some energy to come through without becoming overwhelming. JetpackGG (and more myself) always strove to be a positive force, which created a brand that saw large personal and metric goals surpassed.